How to Promote Your Price Comparison App in a Niche Reddit Community (Running Shoes)
How to promote your price comparison app on Reddit by targeting a niche community, offering immediate value, and engaging with user feedback.
How to Promote Your Price Comparison App in a Niche Reddit Community
Reddit niche communities are perfect for launching tools tailored to specific interests. Here’s how one creator promoted a running shoe price comparison site to r/RunningShoeGeeks.
Algorithm:
- The creator built a website that lets users compare prices and find deals on running shoes across 50+ US and 40+ Canadian retailers.
- They posted directly in r/RunningShoeGeeks, a community of over 270k members dedicated to running shoes, ensuring a highly relevant audience.
- The post title was clear and functional - “I built a website to help you compare prices and find deals on running shoes” - immediately communicating the value.
- In the body, they:
- Shared links to the US and Canada versions of the site
- Outlined existing features like filtering by size, width, and gender, plus a deals page
- Listed planned features (price alerts, more countries, advanced filters)
- Invited feedback from the community
- Early adopters in the comments shared positive experiences using the site, which acted as organic testimonials and encouraged others to check it out.
Why It Worked:
- The subreddit’s audience perfectly matched the tool’s purpose.
- Providing immediate value with links and a working product built trust.
- Community members validating the tool in comments amplified credibility.
How to Scale This:
- Post in other related communities like r/running, r/BuyItForLife, and r/frugalmalefashion.
- Follow up with feature updates, tagging early supporters who engaged.
- Encourage satisfied users to share their finds or savings as new posts.
Related Ideas:
- Comparison tools for cycling gear in r/cycling.
- Price trackers for outdoor equipment in r/CampingandHiking.
- Deal aggregators for tech products in r/buildapcsales.
This Is How It Looks Like
What users say
- “Just snagged a pair of Superblast from Fleetfeet using this site... Great site!”
By posting in a hyper-relevant subreddit with a ready-to-use tool and engaging directly with feedback, the creator reached their ideal users without paid ads.
Final Notes
- Go where your exact target audience spends time on Reddit.
- Lead with a functional, helpful product before asking for anything.
- Encourage early users to share results to build credibility.
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