If you're promoting creative work - like stand-up comedy - Reddit can be a goldmine if done right. Here's a brilliant example of how a comedian leveraged the r/StandUpComedy subreddit to grow visibility, get feedback, and promote live shows.

Algorithm

1. Join niche subreddits where your audience hangs out.
   In this case, the comedian posted in r/StandUpComedy - a community full of fans and fellow performers with about 1.5M users.
2. Post original content:
   He uploaded clips of his stand-up performances, each post titled authentically. I assume it's not his main channel, so he can use the same 1-3 minute-long clips he used for TikTok or Instagram.
3. Post original content:
   He uploaded own clips of his stand-up performances, each post titled authentically.
4. Set flair:
   He used the flair “Comedian is OP” which the subreddit allows. This builds credibility, as viewers know the performer is the one posting, not a third-party spammer.
5. Engage actively in comments:
   • Answered questions about joke structure and stage presence.
   • Shared his tour schedule when asked.
   • Took feedback positively (even the harsh ones).
   • Thanked commenters, which kept the thread active longer.
6. No overposting:
   He balanced his activity with upvotes and comments on other comedians’ clips and participated in unrelated discussions (e.g., microphone recommendations). This helped avoid a shadowban.

How to Scale This

• Post in other big subreddits For example:
  • big enough related subreddits, like r/funny (he had a couple of videos there)
  • thematical subreddits depending on the jokes (dating subreddits for dating jokes, family subreddits for family-related jokes, etc).
  • local subreddits in case he is going to visit the city soon with a concert (can be combined with jokes about the city).
• Use Reddit’s video hosting (not YouTube links), so autoplay kicks in on the feed. This increases watch rates significantly.

Related Ideas

• Musicians can use this same strategy: post original tracks to r/ListenToThis, set flairs when available, engage in comments.
• Authors could share short stories on r/Shortstories or insights into their writing process on r/WritingPrompts.
• Theater groups can post short skits on r/Acting or local subreddits.

This Is How It Looks Like

What Redditors Say

The feedback on his posts was rich:

Final Notes

• Use flairs when available. They add trust.
• Post regularly, but not too often. Space things out.
• Be part of the community, not just a marketer.
• Combine Reddit with other platforms. Use it as a feedback engine, then apply learnings to TikTok, Instagram Reels, etc.