How to Promote a Fidget Toy on Reddit Organically

How to Promote a Fidget Toy on Reddit Organically

Discover how a fidget toy maker used Reddit to acquire first clients, share demos, get feedback, and drive interest to his online store organically.

Reddit can be an excellent launchpad for niche physical products. Here’s how one creator of magnetic, spinning, and clicking fidget toys used r/fidgettoys to get attention, feedback, and beta testers – all without paid ads.

Algorithm:

  1. Post in r/fidgettoys, a 23k-member community of collectors and enthusiasts.
  2. Share a short GIF/video showing the invention – a "flippy, spinny, clicky, slidy, magnet thingy" – in action. The clip should be engaging, loop smoothly, and clearly demonstrate the toy's features.
  3. In the comments, explain the backstory:
    • Originally built during the pandemic to teach CAD
    • Iterated over time and now seeking feedback from fellow fidget toy fans
  4. Include a link to your store in the comments, not the main post, to avoid looking like spam. Offer:
    • More demos and details
    • Beta sign-up for people to try it themselves
  5. When users comment that they’d like to try it or see different sizes, respond by:
    • Encouraging beta sign-ups
    • Asking what size they’d like to see
    • Sharing extra media of multiple toys linked together
  6. Expand to other relevant subreddits to reach different audiences. For example:
    • Posted a similar demo to r/inventors to share the creative process.
    • Shared about balancing this hobby/business with his main career in r/cscareerquestions.
    • Posted photos of his toys in r/Marbles to connect with collectors of related items.

How to Scale This:

  • Record multiple short demo clips showing different tricks, combinations, or unique builds.
  • Post in other relevant subreddits like r/oddlysatisfying or r/mildlyinteresting for crossover exposure.
  • Run small polls in the comments about color, size, or features – Reddit users love feeling involved in the product’s development.
  • Offer limited beta slots to create urgency.

This Is How It Looks Like

GIF of fidget toy in action GIF of fidget toy in action

Related Ideas on How to Promote Similar Products on Reddit:

  • This approach works for any niche, tactile product – from puzzle cubes to desk toys.
  • Early testers from Reddit can become loyal advocates and help spread the word in other communities.
GIF of fidget toy in action GIF of fidget toy in action

What users say

GIF of fidget toy in action
  • “Would 100% buy something like this! Love that you can have more than one and they work together.”
  • “This is incredible looking! My hands are twitching just wanting to try it!”

These comments show strong purchase intent and curiosity. The creator’s quick replies kept the discussion active and guided interested users toward signing up for the beta program.

Final Notes

  • Be transparent – say you’re the creator, but keep the main post focused on showing the product.
  • Use the comments to provide links, answer questions, and share more demos.
  • Engage with every bit of feedback – it not only builds goodwill but also gives you valuable ideas for product iterations.
  • Look for communities beyond the obvious niche – different subreddits can bring in new audiences who may not be searching for your product directly.

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Aug. 8, 2025 See post on Reddit